Website Build Strategy for Tourist Services Website Using WordPress CMS

1. Planning

• Day 1: Research and Requirement Gathering

  • Understand the target audience: Australian tourists.
  • Identify key services to be offered (e.g., tour packages, travel guides, booking services).
  • Determine essential website features (e.g., online booking, payment gateway integration, user reviews, blog).
  • Create a sitemap and wireframes to outline the website structure.

• Day 2: Setting Up the Environment

  • Choose a reliable hosting provider and domain name.
  • Install WordPress CMS and set up the necessary plugins (e.g., Elementor, WooCommerce, Yoast SEO).

• Day 3: Design and Development

  • Develop a responsive and user-friendly design using Elementor.
  • Create a visually appealing homepage, service pages, and blog layout.
  • Integrate WooCommerce for tour package bookings and payments.

• Day 4: Content Creation and Integration

  • Write engaging and informative content for all pages.
  • Ensure content is SEO-friendly with proper keywords, headings, and meta descriptions.
  • Add high-quality images and videos relevant to Australian tourism.

• Day 5: Testing and Optimization

  • Test the website on different devices and browsers to ensure compatibility.
  • Optimize website speed by compressing images, minifying CSS and JavaScript, and leveraging browser caching.
  • Implement SEO best practices using Yoast SEO.

• Day 6: Final Review and Launch

  • Conduct a thorough review and make any necessary revisions.
  • Launch the website and monitor its performance.
  • Offer unlimited revisions to ensure client satisfaction.

2. Services

• Custom Tour Package Development
• Online Booking and Payment Integration
• Travel Guides and Resources
• User Reviews and Testimonials
• Blog for Travel Tips and Updates
• SEO Optimization
• Speed Optimization

3. Problems Faced and Solutions

• Problem: Slow website speed.

  • Solution: Optimize images, use caching plugins, and minimize CSS/JS files.

• Problem: Difficulty in integrating payment gateways.

  • Solution: Utilize WooCommerce and compatible payment gateway plugins.

• Problem: Ensuring mobile responsiveness.

  • Solution: Use responsive design techniques and test on various devices.

• Problem: SEO optimization challenges.

  • Solution: Implement Yoast SEO, use proper keywords, and create high-quality content.

4. Content Strategy

• Home Page: Overview of services, featured tour packages, customer testimonials.
• Service Pages: Detailed descriptions of each service, pricing, and booking options.
• Blog: Regularly updated with travel tips, destination highlights, and industry news.
• About Us: Information about the company, mission, and team.
• Contact Us: Contact form, phone number, email, and office address.

5. SEO-Friendly Approach

• Keyword research to identify relevant search terms.
• Optimize meta titles, descriptions, and headings.
• Use clean URLs and internal linking.
• Create high-quality, engaging content with a focus on user intent.
• Regularly update the blog with fresh, relevant content.
• Build backlinks from reputable sources.

6. Speed Optimization

• Use a lightweight WordPress theme.
• Optimize images using plugins like Smush or ShortPixel.
• Minimize the use of heavy plugins and scripts.
• Implement caching with plugins like W3 Total Cache or WP Super Cache.
• Enable Gzip compression and leverage browser caching.

7. Delivery Time and Revisions

• Delivery Time: 6 days
• Revisions: Unlimited revisions to ensure client satisfaction and meet their expectations.

By following this strategy, the e-tourist services website will be built efficiently, optimized for performance and SEO, and tailored to the needs of the Norway market.